About the Course

TCOM-365 Innovation & Social Media


COMM-200 Understanding Human Communication or TCOM-200 Introduction to Electronic Media


This course is designed to explore basic concepts of innovation and social media as well as the role new media technologies play in society. Throughout the course, we will explore the evolution of new media technologies as well as their impact on communication, economics, politics, religion and community. We’ll examine key moments in computing and media history to gain a perspective on the nature of technological innovation and change.

General Learning Objectives

This course seeks to:

  1. Trace the social and technical development of innovative communication technologies.
  2. Survey communication concepts and theories to describe and explain the phenomena associated with new media.
  3. Monitor and engage in the conversations on and through social media, such as blogs, microblogs, wikis, podcasts and other social networks.
  4. Examine the influence of new technology on the personal, social and public realms.
  5. Spur discussion and debate on spiritual, legal and ethical questions related to the uses and abuses of new technologies.

Specific Behavior Objectives

As a result of the activities and study in this course, the student should be able to:

  1. Summarize the social and technical developments of new media technologies.
  2. Explain the influence of social media using relevant communication concepts and theories.
  3. Engage in meaningful interactions and conversations through social media.
  4. Examine one’s personal media habits and reflect on their influence on one’s self and community as well as the greater society.
  5. Analyze how new technologies affect media industries as well as media consumers.
  6. Make informed predictions about future innovations and new technologies.
  7. Make legal and ethical decisions regarding the use of new technologies.

Topics to be Covered

  • Innovation and Technology
  • Communication, Information Technology and Social Media Theories
  • Convergence
  • Information Overload and Anxiety
  • Content and Interactivity
  • Implications on the Self and Society
  • New Technology, Advertising, Public Relations, Journalism and Entertainment
  • Legal and Ethical Issues
  • Impact on Faith and Religion

Instructional Procedures

  • Reading, Critical Analysis and Study
  • Lectures and Presentations
  • Classroom Discussions
  • Examination and Use of Social Media Technologies
  • Research and Writing Assignments

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